Your 10 Best Ways to Promote an Event Online

Updated: Apr 28

You've managed to get everything organised, including sponsorship and even the volunteers are ready. You know the power of social media and that is can help you save money on expensive advertising and promotions, but how do you spread the word on social media and get results?


Fortunately, there are many things you can do to promote your event online and maximise the power of your social media efforts to generate new fans and secure people to turn up on the day.


We've collected 10 of the best tips in the business to get your event noticed on social media.




Tip 1 The game is 'keyword'

You may have already heard of keywords - those pesky little words that search engines like google uses to rank your page in search results. But how do you use them to your advantage?


If you're planning a Christmas Carol event for your local community where you want people to come along and share a plate of street food just how do you attract the right people. You could optimise for people who love carol singing or do you want to attract foodies as well? Or both?


Fortunately, it's not difficult to discover those key phrases that are most valuable for your event. Google's Keyword Planner is a great, FREE resource for understanding keyword performance, testing out multiple keywords or comparing your favourite keywords.



Tip 2 The power of email

The 2019 Pulse Report found that after social media, the third most effective way to market was via email. (Eventbrite, 89.77%). Craft your emails well, keep them chatty and full of the right information and you'll be able to capture people's attention for your event. You will also need a good email marketing service such as Constant Contact where you can manage your subscribers, create and send out marketing campaigns and segment your audience.




Tip 3 Making the most of mobile

Everyone and I mean everyone uses their phone to search, select and book events. So, if your event isn't able to be found and read easily on a mobile device, chances are you'll miss out on valuable ticket sales.


Consumers want dynamic images and to know what to expect from your event including things like the venue, dress code and the 'feel'. You don't want someone coming to your Christmas carol event who thinks it's a chance to try the brandy. Make sure you answer all the key questions your attendees are likely to have about your event using video, images, testimonials as well as the written word. Include as much as you can, but keep it simple and don't overwhelm with too much information.



Tip 4 Social proofing

It's a fancy new term but it's not difficult to understand. Influence your buyers by letting them what what everyone else is doing. Customer reviews, or catchy headlines that tell you customer how many others have bought tickets or seen your headline act. If it's a bake sale let them know you have the latest trends in cakes.


You can also use this technique to encourage additional registrations. Before the event starts, use social media to casually mention some of the activities or acts you have lined up or let them in behind the scenes of your preparations. It helps generate excitement and engages people to want to be part of your event.



Tip 5 Help your attendees to spread the word

It is always one of the best free marketing strategies you can use - inspiring your attendees to spread the word for you. Provide badges and icons for people to share, I'm going buttons and build code into them so they link straight back to your event website or page. Help people to easily share the fact that they are going on all of their social media channels and don't forget to include your official event hashtag.






Tip 6 Nail your social media strategy

This is probably the most important part of your planning and yet it's the one thing most people fail to plan. It's usually just a free for all and you end up swamping people with useless information, not targeting the correct people and having little to no impact whatsoever.


As a minimum, you will need a simple Facebook business page and a Twitter account. A more comprehensive social media strategy will however expand your reach and help you generate genuine interest and solid leads that will result in bookings.


Some simple things you can do that will make all the difference:

  • Create an official hashtag for your event and use it everywhere and on everything, including the website and printed materials.

  • Use all of your social media channels, but avoid posting the same message. Use pictures and catchy headline grabs to gain audience attention.

  • Create a content calendar to schedule and keep up to date and on top of your postings. Make sure you track who you've tagged, results and any wins you have to manage and monitor your progress

  • Use your event 'talent' to cross-promote in their networks. You may want a formal agreement to do this to ensure it happens!

  • Create a link from Facebook to your ticketing provider - this helps convert your audience into attendees.



Tip 7 Produce content that is share-worthy

The days of simply putting up an event on a page and people knocking down your door to attend are long gone. In order to build trust with your audience, you need to create simple, sharable content that drives people to be interested in your event and want to attend. Use infographics, blog posts and how-to guides which can rack up thousands of likes, shares and visits. It not only helps with attracting people, developing this type of content helps places you at the forefront of your event topic and gets you seen as an expert in your niche. It also helps with search engine rankings.




Tip 8 Retarget your audience

Another relatively new term to the scene of online promotions. Simply, it means you use ads to target those people who visited and left your page without purchasing a ticket. This can cost time and money, but it pays off in spades. You don't have to rush into this either, this group of people can be retargeted when you have a slow period or when you've nearly sold out of discounted tickets. Retargeting ads are most effective when they create a sense of urgency and help motive people to purchase.


Tip 9 Create a competition

This is a great way to generate interest in your event and get people engaged. Ask people to share their favourite memory, photo or answer a question and you've go them hooked. You can then use these interest to generate sales.


This is also a perfect strategy for give away free or discounted tickets. It's a very cost-effective way to offer incentives to people and generate media attention.



Tip 10 Track and monitor - EVERYTHING

You need to know what is working and what is wasting your time. Use technology like Google Analytics on your website or Facebook pixels to track your various marketing channels and see which ones are creating the highest amount of interest and those generating sales. Remember you will needs some to generate interest and others to generate sales. Create a sales funnel where you nurture people from a general interest to making a purchase.


If you follow these strategies, you will be able to develop a clear plan for generating sales and interest in your event. There are many others. Share them now #buzzlebox #best10promotips #eventpromotips #planlikeaboss #eventmangement #events #eventmanagementjobs #eventtipsheets #eventhacks

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